Who Should Set the Price?

        "In case you didn't see it, here is a good article debating both sides of the question: 'who should set prices on books -- the publishers or retailers'?"  Jim Hamm sends this article from MacWorld.  He says, "Although there's arguments to be made for both sides, I'm for retailers setting the price they want to charge. To paraphrase a point in the article, do you want, say, a chicken producer in Iowa setting the price of what you pay to buy a chicken in a local Safeway store?"  Following the article find 33+ comments so far this morning.  What's yours?